Shared by ThomasEskebaek

8 “easy” steps - but a lot of work required in each …

I recently answered this question on a Q&A site: “What generic first order principles should a new technology project or startup follow?” But I used the politician’s prerogative to give an answer to the question I wish he had asked:

  1. Move to Silicon Valley.
  2. Pick a great co-founder with complementary skills.
  3. Select people with intelligence, energy and integrity.
  4. Pick a big market.
  5. Develop the minimum viable product to test your hypothesis about what the market needs. Preferably it’s a product that you’re passionate about since you’ll need to stick with it to an irrational point (the Internet especially is efficiently arbitraged).
  6. Iterate like crazy until you find product/market fit. If you don’t find it, do not raise money, do not pass go. Start over.
  7. If you have found product/market fit, raise money from high-quality people that you trust. Keep control.
  8. Scale. Hang on.

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