An academic review combining the “customer’s job to be done (JTBD)” (also described in “The Customer- Centered Innovation Map” by Lance A. Bettencourt and Anthony W. Ulwick published in Harvard Business Review”) with “customer value proposition (CPV)” to propose a framework for how organizations can create innovative products or business models outside the core of the company.
While the ideas and underlying theories are all sound, the framework is very high level and abstract and seems difficult to apply in a real world business context. Thus, the book is a good overview of the theories and gives some examples, but requires additional knowledge of the theories in order to be applicable.
Seizing the White Space: Business Model Innovation for Growth and Renewal
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