An academic review combining the “customer’s job to be done (JTBD)” (also described in “The Customer- Centered Innovation Map” by Lance A. Bettencourt and Anthony W. Ulwick published in Harvard Business Review”) with “customer value proposition (CPV)” to propose a framework for how organizations can create innovative products or business models outside the core of [...]
Archives for Books & Reviews
Books: The Napkin-books by Dan Roam
The visual problem solving framework proposed by Dan Roam in his books The Back of the Napkin: Solving Problems and Selling Ideas with Pictures and Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures is incredibly useful and inspiring.
The Back of the Napkin introduces the visual problem solving framework and its [...]
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