An academic review combining the “customer’s job to be done (JTBD)” (also described in “The Customer- Centered Innovation Map” by Lance A. Bettencourt and Anthony W. Ulwick published in Harvard Business Review”) with “customer value proposition (CPV)” to propose a framework for how organizations can create innovative products or business models outside the core of [...]
Archives for Business Models
A Different Kind of Stimulus Plan
The Mark Cuban Stimulus Plan is a very interesting take on how to combine money and entrepreneurship move us all forward.
I very much agree that entrepreneurship is a great driver - for both society and economy - and seeing someone proposing “an open source funding environment” is highly stimulating, because it combines open source and [...]
Example of Embracing Mass Customization
I am very fascinated with LEGO Factory, a website enabling users to download a program with which you can build virtual 3D LEGO models and upload them to ‘LEGO Gallery’ and display them for the online LEGO community. The user and other users can purchase the ‘kit’ (i.e. the LEGO pieces necessary to build the [...]
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