An academic review combining the “customer’s job to be done (JTBD)” (also described in “The Customer- Centered Innovation Map” by Lance A. Bettencourt and Anthony W. Ulwick published in Harvard Business Review”) with “customer value proposition (CPV)” to propose a framework for how organizations can create innovative products or business models outside the core of [...]
Posts tagged business model
Books: The Napkin-books by Dan Roam
The visual problem solving framework proposed by Dan Roam in his books The Back of the Napkin: Solving Problems and Selling Ideas with Pictures and Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures is incredibly useful and inspiring.
The Back of the Napkin introduces the visual problem solving framework and its [...]
Example of Embracing Mass Customization
I am very fascinated with LEGO Factory, a website enabling users to download a program with which you can build virtual 3D LEGO models and upload them to ‘LEGO Gallery’ and display them for the online LEGO community. The user and other users can purchase the ‘kit’ (i.e. the LEGO pieces necessary to build the [...]
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